Perhaps most troublesome was the brand's decision to close its Las Vegas Hard Rock Hotel. Neither of these closures could be blamed on the pandemic. In the years since, the chain has had to close even more longstanding locations such as the Detroit location that had been open 15 years and the Phoenix location that had been open for 24 years. As CBS noted in 2010, the recession hit the chain hard with numerous closures, and a widening reputation for having overpriced, mediocre food didn't help amidst the rise of foodie culture.
